IJSIM Whatdrivesconsumerstoshop online? A literature review.

According to China consumers online shopping survey in 2013 that was published by China Internet Network Information Center (CNNIC), we can realize that up to the December of 2013, the population of China’s online shopping users reached 302 million, representing an growth of 59.87 million from last year, otherwise, the rate of internet utilization increased from 24.5% (2006) to 48.9% (2013.

This study examines the impact of demographic variables and consumer shopping orientations on the purchasing preference for different product categories in the context of online grocery shopping within the UK. The data for this study was primarily collected from a web-based survey of consumers in the UK using a questionnaire. The quantitative data was enhanced by qualitative data in form of.

Literature Review 17 Ph.D. Thesis CHAPTER 2 LITERATURE REVIEW 2.1 The Brand Today the primary capital of many businesses is their brands. For decades the value of a company was measured in terms of its real estate, then tangible assets, plants and equipments. However it has recently been recognized that company’s real value lies outside business itself, in the minds of potential buyers or.

Online shop-ping has also been started in Bangladesh, but consumers are not much habituated yet to go online shopping frequently. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. The survey reveals that consumers shop online to save time, and for available varieties of products and services. Both.

In online shopping, it is expected that shoppers are more likely to associate price attractiveness and time saving with their intention to shop while in offline shopping, consumers are more likely to associate tangibility, high interactivity and enjoyment with their intention to shop. As a result, online marketers or retailers should be aware of the problems faced by the consumers and their.

CHAPTER II REVIEW OF LITERATURE 2.1 Introduction 2.2 Review of Foreign Literature 2.3 Review of Indian Literature. 2.1 INTRODUCTION This chapter makes an attempt to analyse the past studies relating to the research on consumer problems and the mode of redressal for consumer grievances. The previous literature is reviewed so as to understand the extent to which the grievances of the consumers.

The literature review of the Online vs. Offline consumer behavior shows that there were significant differences between consumers attracted to shopping online versus in traditional stores with regard to the parameters described in different studies. Despite the growth in online sales and projections that online shopping environments are likely to impose more pressure on traditional.

DETAILED REVIEW OF LITERATURE Parasuraman et al. (1980s) conducted an exploratory investigation in the attempt to define service quality and develop a model of service quality. The results showed that regardless of the type of service, consumers used basically the similar criteria in evaluating service quality (Parasuraman et al., 1985). They labeled those 10 criteria as “service quality.

Online consumers psychologically deal with themselves and they frequently questioning themselves. Motivation make consumers to ask themselves, should they look a better price or should they shop online more often and these kind of questions. Perception is one of the important factors and makes consumers examine the security of the web site or the quality of the product. In this case the seller.

Online consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. In this context, the main goal of the paper is the.

This impelled the researcher to undergo a brief review of existing, although comparatively small, literature. The literature suggests that women have lesser trust in online shopping as compared to.

REVIEW OF LITERATURE 2.1 ATTITUDE AND BEHAVIOR Consumers the world over are turning “green.” In the US, outrage over the 1989 Exxon oil spill shifted the environmental movement from the radical fringe and placed environmental concerns squarely into the mainstream. During the past decade in Western Europe, Green party members have moved into positions of power within local and national.